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Article

22 Mar 2004

Auteur:
Andrew Gordon, PR Week

PROFILE: Nike comms keeps running smoothly under Manager

...Vada Manager directs Nike's global issues management team...Nike has been under a global magnifying glass after the company's comments in a letter to the editor defending its labor practices against activists' accusations was found to be commercial speech in a 2002 California Supreme Court decision. Nike appealed that ruling to the US Supreme Court, which declined to rule on the case. [also refers to Levi Strauss]

Chronologie