Anti-Coke websites...claim the business model of the world's leading soft drinks group involves "waste, pollution and questionable nutrition". But Dominique Reiniche, president of Coke's European business, says the company is developing a more proactive corporate culture...Ms Reiniche says [:] "I think we have to do more in terms of the environment...[and] in terms of climate change we have to go further...Coke was among the companies praised publicly by the European Commission last year after it...agreed...to restrict marketing to children. Drinks companies have moved faster than food companies in altering their marketing practices, with food groups such as Mars, Unilever and Kellogg's a year behind the soft drinks industry in initiating changes...Coke has enlisted the help of the WWF to find ways to cut back and replenish the 290bn litres of water it uses annually.