Are you aware that the cut flower you buy in the supermarket or at your florist might have travelled thousands of kilometres to please you at home or in the office?... Around the equator conditions for growing flowers are more favourable than in Europe... Labour is cheap and, labour and environmental laws are not as strict as in Europe, or at least, they are not enforced. Are you concerned about the latter? We are, too. That's why we have started a campaign to raise awareness on labour rights, workers' health, and environmental protection in the flower industry. [coalition members: Netwerk Bewust Verbruiken (Belgium), ¡Vamos! (Germany), FoodFirst Information & Action Network (FIAN - Germany, Belgium, Austria)]