The Tourism and Human Rights Initiative will recognise the UNWTO Global Code of Ethics for Tourism as the overarching standard to guide the global activities of the project, to be reinforced through the development and adoption of a specific set of human rights principles for the industry, with appendices for individual sectors...the members of the Tourism Partnership [including Four Seasons, Hilton, Marriott, Intercontinental, Rezidor, Starwood, Superclubs, TAJ, Carlson, Jumeirah, Small Luxury Hotels, American Express] will spearhead the process...