기사
The limits of the market for virtue
...the evidence in support of the business case for corporate social responsibility is weak. Certainly many relatively responsible firms have prospered. Such a list would include Starbucks, Nike, BP, Gap, Ikea, Seventh Generation and Johnson & Johnson. But there are at least an equally large number of relatively responsible firms that have recently found themselves in financial difficulty, including Marks & Spencer, Shell, Interface, Levi Strauss, Ben & Jerry’s [part of Unilever], Merck, Hewlett Packard, and the Body Shop...Our challenge is to identify the ways in which both private and public regulation can complement each other to improve corporate performance. [also refers to Sainsbury, Nestlé]