How do chief executives view the debate about corporate social responsibility? Is it largely a public relations exercise, and how relevant is it to the bottom line? These questions, asked of more than 1,100 chief executives from 33 countries in PwC's recent Global CEO Survey...Just over half the CEOs disagreed that all that was entailed was well managed "spin". Of these, 26 per cent felt strongly that corporate social responsibility had to have substance. Yet 28 per cent of respondents saw some merit in the argument that this is predominantly a PR issue