This week at the UN Committee on World Food Security (CFS), Coca Cola publicly declared that “land grabs” are unacceptable and urged governments to strengthen land rights...[U]ntil very recently, Coca-Cola was in denial about land conflicts...A little more than a year ago, Oxfam launched Behind the Brands (BtB) – a public campaign targeting the ten largest food and beverage companies around a range of supply chain issues...A few months into BtB, Oxfam...launch[ed] a report that tied Coca-Cola, Pepsico and Associated British Foods to land conflicts linked to sugar. We made three “asks” of the companies – (1) “know and show” impacts on land...(2) commit to “zero tolerance for land grabbing”...and (3) be a public advocate for land rights at global, national and industry fora...In a mere six weeks, Coca-Cola met our “asks”...[Also refers to Cargill, Danone, Mars & Nestlé]