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2011년 8월 8일

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Bureau of National Affairs

Corporate Social Responsibility Is Key For Attaining Competitive Edge, Experts Say

Public companies would be wise to focus on ensuring that business practices become more socially responsible going forward, as adoption of such practices will create significant value for the bottom line and help maintain a competitive edge, experts told BNA recently...Pitts highlighted…three companies—General Electric Co., Proctor & Gamble Co., and the Unilever conglomerate—as only a few, out of many, examples of companies that “demonstrate the power of CSR to contribute billions of dollars in tangible benefits to the bottom line while embracing ambitious goals to cut carbon-emissions and negative environmental impact, contribute to the health, well-being, and human rights of people, and succeed in sustainable fashion.[refers to BP, Cadbury (part of Kraft) News Corp, Enron, Arthur Andersen, McNeil-PPC (part of Johnson & Johnson), Starbucks]