The web is even more important than newsreaders in the area of social responsibility. Whether a company is trying to provide data on waste, to explain how friendly it is to the community, or to lay out its policy on child labour, it cannot do so in sound bites – it needs space, and a website has more space than any other channel. [reviews social, environmental information provided on websites of Tesco, Sainsbury, Carrefour, Cooperative Group, Wal-Mart, Ahold]