[W]e [Just Labs and 12 human rights organisations] identified a… narrative strategy of controversy, crisis and conflict used by populists to crack down on human rights actors and delegitimize…human rights... … [We] saw three possible responses…

1. Culture - a response to controversy: These... prototypes aspire to tap into a sense of being... authentically grassroots... [and] [bringing] together NGOs, artists and cultural institutions... 

2. Cooperation - a response to crisis: [this] strategy of “cooperation” between unlikely allies and human rights actors seeks to demystify [the] sense of insecurity...

3. Community - a response to conflict: [this] strategy aims to… [create] new bonds and a sense of togetherness by focusing on everyday things people have in common—distinct from the “Us vs. Them” conflict that populists… stoke... 

To work, these initiatives need to gather people away from politics and controversial matters and… connect them through pleasurable or…primordial aspects of… life... The prototypes... emerged from… three narrative labs [and] provide an alternative vision… of human rights action... [H]uman rights organizations  [involved] thought big in terms of the society they want to see beyond policy gains, new laws and narrow… issues. Instead, they began to envision united communities, a kinder politics and… new fields of operation...through the support of unlikely allies like business or cultural figures...