Senior executives of leading media companies from Latin America announced the establishment of the Iniciativa de Medios Latinoamericanos sobre el SIDA (IMLAS) -- the first Latin American Media Partnership on HIV/AIDS…the new Partnership promotes collaboration and leverages resources among media across the region to increase knowledge and reduce stigma. Founding members…include: Canal 13 [part of Artear] (Argentina), Ecuavisa (Ecuador), TC Television (Ecuador), Telefe [part of Telefónica] (Argentina), Televisa (Mexico), TV Azteca (Mexico), and TV Globo (Brazil)…