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Article

4 Mar 2022

Author:
Sebastian Shehadi, Investment Monitor

Foreign companies support Ukraine in its opposition to Russian military aggression

From hamburgers to helmets: How foreign companies in Ukraine are supporting the war effort, 1 March 2022

In circumstances that were previously unimaginable, many foreign companies in Ukraine have joined the fight against the Russian invasion...

...Olenytska (director of public affairs for Metro Ukraine) says Metro is focusing its charitable efforts on Kyiv since the Ukrainian capital is Russia’s main target. The company has already used much of its pre-war charity budget to donate to Ukraine’s armed forces and hospitals. In her spare time, Olenytska helps connect foreign companies looking to donate to trustworthy non-governmental organisations in Ukraine, such as the Come Back Alive foundation...

“A lot of restaurants in Kyiv owned by foreigners are providing free food to army forces and civilians,” says Maria Barabash, executive director of Office of Simple Solutions & Results, a non-profit organisation working in public affairs. “Almost every foreign company here that I have heard about is doing something to help, from Fedex helping to transport supplies and goods, to PepsiCo and Procter & Gamble [giving advice] to the centralised headquarters at the office of the president”...

Meanwhile, other foreign businesses are helping to support military supply chains more directly. For one, Spain-based Glovo delivery services is creating ‘support bubbles’ for Ukraine’s armed forces, while also donating to the Red Cross, which is providing humanitarian assistance across Ukraine, according to Nataliya Popovych, co-founder of the Ukraine Crisis Media Center...

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